User Experience and Design Director PrimeLending | 2023 – Present Promoted to drive strategic alignment between marketing and interface design, enhancing the onboarding and employee experience. Leads cross-functional project teams to deliver user-centered design solutions, managing timelines, milestones, and deliverables to ensure seamless execution of UX/UI initiatives aligned with business goals. Modernized PrimeLending’s intranet with SharePoint, improving navigation, usability, and accessibility for over 1,500 employees. Launched a centralized, online communication hub consolidating mortgage industry updates, reducing email overload, and boosting engagement metrics. Executive Producer for East Meets West, a recruiting focused podcast that aligns that provides a backstage pass to our company’s culture. Spearheaded branding and UI design for our digital training platform, which incorporates cutting-edge technology, company products, and resources to deliver a collaborative, engaging, and scalable learning experience. Designed and launched PrimeLending University, a comprehensive internal training forum dedicated to enhancing employee expertise in the mortgage industry. Developed and implemented professional development programs tailored to various roles, focusing on skill-building, industry compliance, and career growth. Created engaging, mortgage-related training content using innovative delivery methods, including virtual courses, interactive workshops, and self-paced modules. Developed and executed a branded new hire experience, featuring a luxury gift box with tailored messaging and thoughtfully selected items to elevate the onboarding process and create a memorable first impression.

Retail Sales Performance and Development PrimeLending | 2020 – 2023 Promoted to develop and implement internal marketing communication strategies, cultural initiatives, and onboarding processes. Spearheaded marketing strategies that enhanced employee engagement and streamlined communication for 1,500+ loan officers. Designed and executed monthly sales-focused video series, aligning content with business objectives and driving internal engagement. (see portfolio below). Created and maintained custom SharePoint sites, including tutorials, guides, and resources for employee training. Managed website development for PrimeLending’s top 5 producers, enhancing their digital presence. Introduced personalized gifting services for recruits, high-end clients, and realtors, elevating brand loyalty. Developed marketing strategies, designed materials, and organized events across departments, supporting growth initiatives.

Regional Marketing Coordinator PrimeLending | 2017 – 2020 Developed and executed region-specific marketing campaigns for the company’s top loan officers, driving brand awareness and lead generation across TX, AZ, and NM. Managed social media channels, crafting content, analyzing performance, and increasing engagement with target audiences. Worked closely with the sales team to create custom marketing collateral, ensuring alignment with company goals and regional needs. Provided comprehensive marketing reports, tracking performance metrics and providing actionable insights to optimize campaigns. Delivered personal branding services, including logo design and website creation to elevate loan officers' visibility and client engagement.

Production Coordinator PrimeLending | 2011 – 2017 Led the planning and execution of large-scale events, including partnerships with the Dallas Cowboys and Mavericks, serving 400+ attendees. Developed and executed local events and seminars to strengthen relationships with realtors, clients, and prospects. Directed internal communications, crafting impactful emails, announcements, and promotional campaigns. Contributed to the design and launch of PrimeLending’s first in-house marketing system, training employees and creating brand materials. Implemented employee training on Salesforce, Total Expert, social media tools, and other marketing technologies. Gained comprehensive knowledge of loan operations and internal POS systems. Obtained NMLS. Managed and edited employee headshots and event photography, ensuring consistent, high-quality branding.

Texas A&M University 2007 to 2011 Major Communication | Minor Spanish Dean’s List 2007