Sr. Learning & Development Designer PrimeLending | 2023 – Present • Promoted to drive strategic alignment between marketing and interface design, enhancing the onboarding and employee experience. • Leads cross-functional project teams to deliver user-centered design solutions, managing timelines, milestones, and deliverables to ensure seamless execution of UX/UI initiatives aligned with business goals. • Modernized PrimeLending’s intranet with SharePoint, improving navigation, usability, and accessibility for over 1,500 employees. • Launched a centralized, online communication hub consolidating mortgage industry updates, reducing email overload, and boosting engagement metrics. • Executive Producer for East Meets West, a recruiting focused podcast that aligns that provides a backstage pass to our company’s culture. • Spearheaded branding and UI design for our digital training platform, which incorporates cutting-edge technology, company products, and resources to deliver a collaborative, engaging, and scalable learning experience. • Designed and launched PrimeLending University, a comprehensive internal training forum dedicated to enhancing employee expertise in the mortgage industry. • Developed and implemented professional development programs tailored to various roles, focusing on skill-building, industry compliance, and career growth. • Created engaging, mortgage-related training content using innovative delivery methods, including virtual courses, interactive workshops, and self-paced modules. • Developed and executed a branded new hire experience, featuring a luxury gift box with tailored messaging and thoughtfully selected items to elevate the onboarding process and create a memorable first impression.

Sales Business Development Specialist PrimeLending | 2020 – 2023 • Promoted to develop and implement internal marketing communication strategies, cultural initiatives, and onboarding processes. • Spearheaded marketing strategies that enhanced employee engagement and streamlined communication for 1,500+ loan officers. • Designed and executed monthly sales-focused video series, aligning content with business objectives and driving internal engagement. (see portfolio below). • Created and maintained custom SharePoint sites, including tutorials, guides, and resources for employee training. • Managed website development for PrimeLending’s top 5 producers, enhancing their digital presence. • Introduced personalized gifting services for recruits, high-end clients, and realtors, elevating brand loyalty. • Developed marketing strategies, designed materials, and organized events across departments, supporting growth initiatives.

Regional Marketing Lead PrimeLending | 2017 – 2020 • Developed and executed region-specific marketing campaigns for the company’s top loan officers, driving brand awareness and lead generation across TX, AZ, and NM. • Managed social media channels, crafting content, analyzing performance, and increasing engagement with target audiences. • Worked closely with the sales team to create custom marketing collateral, ensuring alignment with company goals and regional needs. • Provided comprehensive marketing reports, tracking performance metrics and providing actionable insights to optimize campaigns. • Delivered personal branding services, including logo design and website creation to elevate loan officers' visibility and client engagement.

Production Coordinator PrimeLending | 2011 – 2017 • Led the planning and execution of large-scale events, including partnerships with the Dallas Cowboys and Mavericks, serving 400+ attendees. • Developed and executed local events and seminars to strengthen relationships with realtors, clients, and prospects. • Directed internal communications, crafting impactful emails, announcements, and promotional campaigns. • Contributed to the design and launch of PrimeLending’s first in-house marketing system, training employees and creating brand materials. • Implemented employee training on Salesforce, Total Expert, social media tools, and other marketing technologies. • Gained comprehensive knowledge of loan operations and internal POS systems. Obtained NMLS. • Managed and edited employee headshots and event photography, ensuring consistent, high-quality branding.

Graduated 2011 Major Communication & Liberal Arts Minor Spanish Dean’s List 2007