Question 1

Sr. Learning & Development Designer

Accepted Answer

Sr. Learning & Development Designer
PrimeLending | 2023 – Present

• Promoted to drive strategic alignment between marketing and interface design, enhancing the onboarding and employee experience.
 • Leads cross-functional project teams to deliver user-centered design solutions, managing timelines, milestones, and deliverables to ensure seamless execution of UX/UI initiatives aligned with business goals.
 • Modernized PrimeLending’s intranet with SharePoint, improving navigation, usability, and accessibility for over 1,500 employees.
 • Launched a centralized, online communication hub consolidating mortgage industry updates, reducing email overload, and boosting engagement metrics.
 • Executive Producer for East Meets West, a recruiting focused podcast that aligns that provides a backstage pass to our company’s culture.
 • Spearheaded branding and UI design for our digital training platform, which incorporates cutting-edge technology, company products, and resources to deliver a collaborative, engaging, and scalable learning experience.
 • Designed and launched PrimeLending University, a comprehensive internal training forum dedicated to enhancing employee expertise in the mortgage industry.
 • Developed and implemented professional development programs tailored to various roles, focusing on skill-building, industry compliance, and career growth.
 • Created engaging, mortgage-related training content using innovative delivery methods, including virtual courses, interactive workshops, and self-paced modules.
 • Developed and executed a branded new hire experience, featuring a luxury gift box with tailored messaging and thoughtfully selected items to elevate the onboarding process and create a memorable first impression.

Question 2

Sales Business Development Specialist

Accepted Answer

Sales Business Development Specialist
PrimeLending | 2020 – 2023

• Promoted to develop and implement internal marketing communication strategies, cultural initiatives, and onboarding processes.
 • Spearheaded marketing strategies that enhanced employee engagement and streamlined communication for 1,500+ loan officers.
 • Designed and executed monthly sales-focused video series, aligning content with business objectives and driving internal engagement. (see portfolio below).
 • Created and maintained custom SharePoint sites, including tutorials, guides, and resources for employee training.
 • Managed website development for PrimeLending’s top 5 producers, enhancing their digital presence.
 • Introduced personalized gifting services for recruits, high-end clients, and realtors, elevating brand loyalty.
 • Developed marketing strategies, designed materials, and organized events across departments, supporting growth initiatives.

Question 3

Regional Marketing Lead

Accepted Answer

Regional Marketing Lead
PrimeLending | 2017 – 2020

• Developed and executed region-specific marketing campaigns for the company’s top loan officers, driving brand awareness and lead generation across TX, AZ, and NM.
 • Managed social media channels, crafting content, analyzing performance, and increasing engagement with target audiences.
 • Worked closely with the sales team to create custom marketing collateral, ensuring alignment with company goals and regional needs.
 • Provided comprehensive marketing reports, tracking performance metrics and providing actionable insights to optimize campaigns.
 • Delivered personal branding services, including logo design and website creation to elevate loan officers' visibility and client engagement.

Question 4

Production Coordinator

Accepted Answer

Production Coordinator
PrimeLending | 2011 – 2017

• Led the planning and execution of large-scale events, including partnerships with the Dallas Cowboys and Mavericks, serving 400+ attendees.
 • Developed and executed local events and seminars to strengthen relationships with realtors, clients, and prospects.
 • Directed internal communications, crafting impactful emails, announcements, and promotional campaigns.
 • Contributed to the design and launch of PrimeLending’s first in-house marketing system, training employees and creating brand materials.
 • Implemented employee training on Salesforce, Total Expert, social media tools, and other marketing technologies.
 • Gained comprehensive knowledge of loan operations and internal POS systems. Obtained NMLS.
 • Managed and edited employee headshots and event photography, ensuring consistent, high-quality branding.

Question 5

Texas A&M University

Accepted Answer

Graduated 2011
Major Communication & Liberal Arts  
Minor Spanish 
Dean’s List 2007

Catie
Gleason

Experience & Education

Fleunt in the following

Services & Such

Clients &
Collabs

Catie Gleason

Experience & Education

Fleunt in the following

Services & Such

Clients & Collabs

Catie
Gleason

Clients &
Collabs